Meet The Team
Co-Founder/Executive Director
Peter D Lee
Peter has a strong media, marketing, management, distribution, retail & logistics background based in Hong Kong and several Asian markets.
Peter was THE pioneer of the North American Direct Response TV industry in Hong Kong and Asia in the late 80s’ early 90s’ with companies such as: Interwood Marketing (HK) Ltd., and Danoz Direct (HK) Ltd.
​Worked at Star/Warnaco International as GM – Asia/Pacific - a subsidiary of RubertMurdoch’s Star TV network based in Hong Kong.
His credentials span over 33 plus years in senior positions with Direct Response Advertising Agencies, American Express Credit Card, Canadian & Australian based direct marketing credit-card syndication & Direct Response TV companies in the Asia/Pacific region.
Owned and operated Two PADI Dive Centres in the Philippines.
An avid Windsurfer and Mountain Bike Cyclist in his spare time.
Co-Founder/Chief Operating Officer
Eddy
A highly qualified and accredited instructor who’s expertise spans over 12 years with Caritas Hong Kong
His experience and expertise in hiking, wild camping, orienteering, archery, abseiling, canoeing and astronomy and as an all-round outdoor activities’ trainer enables him to lead and design various interactive and innovative outdoor adventure programmes tailor-made for students and adults alike.
As an active member of The Camping Association of Hong Kong, Eddy has over the years built up an extensive network with different segments of the camping industry from instructors and coaches to teachers and schools.
Consultant
Dr. Janet Lau
Janet Lau accomplished her Doctorate in Psychology (Clinical Psychology) and attained the CPsychol, APA, SCP, SCCAP, & CCoun Membership. She achieved professional qualifications as a Certified Clinical Hypnotherapist from IMDHA, Certified NLP Practitioner from ISNS, and Practitioner of Parenting Program. Enthusiastic about serving people in the community with solid experience in general management, project management, sales & marketing capacity with a key role as Regional Director. A keen problem solver with innovative & analytical mindset, participative team leader with excellent cross-functional project management abilities with solid track records. With solid academic background with MBA and MSS (Counselling) with excellent communications & coaching Skills, enthusiastic about people management and human development.
Consultant
Dr. Walter John King
BSc 2.1 Industrial Chemistry 1969,
PhD in electrochemistry at London University,
1977 joined Lion Laboratories in south Wales - inventors of the electronic breathalyser - as Senior Research Chemist directing work on the alcohol sensor.
Acted as a self-employed consultant from 1984 to 1992 when I set up the company that became Dart Sensors Ltd, whose head office is in Exeter, England.
In 2007 I made my first of 50 visits to China which resulted in the setting up of subsidiaries in Hong Kong and China.
Dart Sensors is now the biggest manufacturer of professional breathalyser sensors in the world with a turnover of £5 million and our biggest market is China